The James Altucher Show

569 - 5 Ways TO Increase Your Persuasive Abilities AND Change Anyone's Mind with Wharton Professor Jonah Berger

Episode Summary

Other than eating and breathing, persuasion is the most important skill you could have. Because a pre-skill to persuasion is the ability to understand yourself and other enough to create a chain reaction of changes in life. Persuasion is what sets us up to have agency in the world. And there's a specific, 5-step framework that lets you understand how to be more persuasive in your everyday life. So I’m having Jonah Berger on the show. He’s a professor at Wharton, a bestselling author and now he has a new book, “The Catalyst: How to Change Anyone's Mind."  I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: YouTube Twitter Facebook Linkedin Instagram

Episode Notes

Other than eating and breathing, persuasion is the most important skill you could have. Because a pre-skill to persuasion is the ability to understand yourself and other enough to create a chain reaction of changes in life. Persuasion is what sets us up to have agency in the world. And there's a specific, 5-step framework that lets you understand how to be more persuasive in your everyday life. So I’m having Jonah Berger on the show. He’s a professor at Wharton, a bestselling author and now he has a new book, “The Catalyst: How to Change Anyone's Mind."


I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.

Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:

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