Steve Cohen, my producer, emailed Taylor Swift’s publicist asking if she’d come on the podcast. He knew she was going to say “no.” But he still did it. Steve sends out 200 emails a day, knowing 100% will come back as a “no.” I’m...
Steve Cohen, my producer, emailed Taylor Swift’s publicist asking if she’d come on the podcast. He knew she was going to say “no.” But he still did it. Steve sends out 200 emails a day, knowing 100% will come back as a “no.” I’m fascinated by this. What’s the point? Where’s the line between annoyance and persistence? I brought Steve on to go over this. I wanted to know the nuances and the subtleties. Because this skill is good for anyone to study. Businesspeople, salespeople, building relationships, finding your mentor, and so on. This is the art of the ask.
Links and Resources
Taylor Swift
Reverend Jesse Jackson
Derek Jeter
James Comey
My Interview with Seth Godin
My Interview with T.D. Jakes
Omnicom Group
Brian Grazer
Conan O’Brien
Marian Rivera
Tyra Banks
Bernie Madoff
Choose Yourself by Me
The Moment with Brian Koppelman
Richard Branson
Marc Maron
Barack Obama
The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz
Getting There: A Book of Mentors by Gillian Zoe Segal
Spike Lee
Jerry Seinfeld
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