Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books...
Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you’re trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way."
Show Notes:
Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching by Kevin Allocca
Kevin’s TED talk “Why videos go viral”
Ylvs’s videos: “What Does the Fox Say” and “What’s the Meaning of Stonehenge” GANGUM STYLE David after Dentist
The making of GANGUM STYLE The Star Wars Kid
Chocolate Rain with Tay Zonday My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube) "Lazy Sunday" by Adam Samberg (an SNL Original short)
Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career) Ze Frank (created the video unit at BuzzFeed) "Friday" by Rebecca Black Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg
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